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September 23, 2009
BIA/Kelsey Releases Fifth Edition of Global Yellow Pages; Forecasts $29.1 Billion in Directory Revenues Worldwide in 2013
New report reveals the economy and advertisers’ shift to online and digital media have inspired product innovation, reengineering of the valuable sales force and strategic partnerships
CHANTILLY, Va. (September
23,
2009) –
Released today, the fifth edition of “Global Yellow Pages™: BIA/Kelsey’s Outlook & Forecast” indicates revenues from print and online directories will decline 1.2 percent globally from $30.9 billion in 2008 to $29.1 billion in 2013. A 5.7 percent decline in print revenues from 2008 to 2013 will be somewhat offset by a 15.2 percent increase in online revenues.
“The economic situation has hit the directory industry with a one-two punch—a pull-back on ad spending by small and medium-sized businesses, coupled with a shift to less expensive and more measurable online advertising platforms,” said Charles Laughlin, BIA/Kelsey senior vice president and program director, The Kelsey ReportŪ, and lead researcher and author of Global Yellow Pages. “The fascinating part is how some leading players have responded to this adversity and are driving forward through product innovation, reengineering of the valuable sales force, and taking action by teaming with other local media, verticals and online pure plays.”
“Our objective with this report, as with the four previous editions, is to provide anyone with a keen interest in this industry with a powerful resource that offers not only facts and figures about the business and the leading companies driving it, but also analysis and a point of view about the business, its players and what the near future holds,” said Neal Polachek, president, BIA/Kelsey.
Global Yellow Pages is a comprehensive examination of the markets and companies that comprise the global Yellow Pages industry. The report captures key metrics, including revenues, growth rates, titles and distribution, employees, size of sales force, online and mobile products, prominent executives, advertisers, and major developments and challenges. Global Yellow Pages features:
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Global forecast for 2008-2013 (by region, market and category)
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Five regional profiles (North America, Latin America, Europe, Asia-Pacific, Rest of World)
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Profiles of 30 countries/markets
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Profiles of more than 55 companies
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Key global Yellow Pages industry acquisitions (2002-2009)
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Twenty-five largest global Yellow Pages publishers
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Top-10 category leaders by directory revenue as a percentage of GDP; directory revenue as a share of advertising revenue; revenue per directory title and per distributed copy; revenue per employee and per sales rep; and online directory revenue share of total directory revenues.
About Global Yellow Pages
“Global Yellow Pages: BIA/Kelsey’s Outlook & Forecast” is the result of six months of research by BIA/Kelsey analysts. It is designed as a benchmarking and strategic planning tool for directory publishers, investors, industry suppliers and Yellow Pages agencies that need a complete understanding of the state of the industry, its key players and the direction the business is moving. The latest edition features a searchable database for quick access to the most often referenced data, such as titles, distribution, total employees and number of sales representatives. The data are searchable by region, country or publisher, as well as by revenue type (print, digital or total revenues). The database will also offer quarterly updates of public company revenues and income.
For more information regarding Global Yellow Pages, contact Jill Angle at (650) 948-5776 or
jangle@kelseygroup.com, or visit
www.kelseygroup.com/services/global-yellow-pages.asp.
Methodology
A variety of methods were used to gather the information contained in “Global Yellow Pages: BIA/Kelsey’s Outlook & Forecast.” A questionnaire was sent to all the major companies profiled in the report, seeking data on key management, directory titles and distribution, financials, usage, online directories, mobile directories, employees and sales reps, and a variety of other data points. In addition, BIA/Kelsey interviewed company leaders, reviewed earnings call transcripts and strategy presentations, mined databases and crawled the Web for information on the companies examined in the report.
About BIA/Kelsey
BIA/Kelsey advises companies in the local media space through Consulting and Valuation Services, Research, Continuous Advisory Services, and Conferences.
Since 1983 BIA/Kelsey has been a resource to the media,
mobile advertising, telecommunications, Yellow Pages and electronic
directories markets, as well as to government agencies, law firms
and investment companies looking to understand trends and revenue
drivers. BIA/Kelsey’s annual conferences draw executives from across
industries seeking expert guidance on how companies are finding
innovative ways to grow. Additional
information is available at
www.bia.com and www.kelseygroup.com.
The company’s blogs are located at
http://blog.bia.com/bia/ and
http://blog.kelseygroup.com, and it can be found on Twitter
through
http://twitter.com/BIAfn.
For more information contact:
Eileen Pacheco
The Kelsey Group
(781) 556-1026 | Eileen@tango-group.com
MacKenzie Lovings
BIA Advisory Services, LLC
(703) 802-2992 | mlovings@bia.com
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