Products & Services Sales
Steve Marshall
Director of Research and Consulting
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BIA/Kelsey conducts regular studies of small and medium-sized businesses, advertisers and consumers. Whether you need benchmarking data or comparative metrics, look to
BIA/Kelsey for important segmentation analysis to support business and sales-planning activities.
In addition to executing trend-driven research projects, which look at key aspects of the evolving marketplace at a given time,
BIA/Kelsey conducts several ongoing studies to assist our clients with their benchmarking efforts. These include:
- Local Commerce MonitorSM, our annual survey of small and medium-sized businesses, conducted with research partner ConStat Inc. since 1999.
- User View, our ongoing proprietary study of U.S. consumer use of traditional and online information sources for finding and locating local serving businesses, conducted with ConStat since 2003.
- Global View is our proprietary survey of consumer behavior and attitudes in markets around the world regarding sources for local information — print Yellow Pages, online Yellow Pages, search engines and directory assistance.
- Mobile Market View, our tracking study of mobile user behavior conducted with ConStat.
- Global Yellow Pages™, our periodic in-depth analysis and outlook of the worldwide directory publishing industry.
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