The Kelsey Group conducts in-depth examinations of the markets we serve to develop revenue and trend forecasts that help our clients in making their most important business decisions.
Because we are committed to the highest-quality research methods, The Kelsey Group has developed a reputation as a trusted source of accurate and thorough information and analysis about the markets we cover.
Our Global Yellow Pages™: The Kelsey Group’s Outlook & Forecast is the bible of the Yellow Pages industry — an indispensable resource covering the intelligence categories for understanding this sector, which currently maintains a worldwide market valuation estimated in excess of $136 billion.
The Kelsey Group’s Annual Forecast
Annually in the first quarter, The Kelsey Group issues an in-depth revenue forecast of the markets we analyze. Elements of this forecast are updated periodically during the calendar year.
| The Kelsey Group’s Annual Forecast: Outlook for Directional & Interactive Advertising (2007-2012) | 2007E (MUS$) | 2012F (MUS$) | 5-Year CAGR |
| Global Interactive Advertising Revenues Comprised of search (including local search), display advertising, classifieds and other interactive ad products (e-mail, lead generation, etc.) | $44,750 | $146,619 | 23.4% |
Source: The Kelsey Group
| The Kelsey Group’s Annual Forecast: Outlook for Directional & Interactive Advertising (2007-2012) | 2007E (MUS$) | 2012F (MUS$) | 5-Year CAGR |
| Global Directional Advertising Revenues Comprised of local search, print Yellow Pages, Internet Yellow Pages | $33,285 | $41,382 | 4.5% |
Source: The Kelsey Group