Annual Yellow Pages, Local Search, Local Media and Online Classifieds Forecast and Outlook - Research and Forecasts

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KELSEY GROUP FORECASTS

Contacts

Steve Marshall
Director of Research and Consulting
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Steve Marshall

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The Kelsey Group conducts in-depth examinations of the markets we serve to develop revenue and trend forecasts that help our clients in making their most important business decisions.

Because we are committed to the highest-quality research methods, The Kelsey Group has developed a reputation as a trusted source of accurate and thorough information and analysis about the markets we cover.

Our Global Yellow Pages™: The Kelsey Group’s Outlook & Forecast is the bible of the Yellow Pages industry — an indispensable resource covering the intelligence categories for understanding this sector, which currently maintains a worldwide market valuation estimated in excess of $136 billion.

The Kelsey Group’s Annual Forecast

Annually in the first quarter, The Kelsey Group issues an in-depth revenue forecast of the markets we analyze. Elements of this forecast are updated periodically during the calendar year.

The Kelsey Group’s Annual Forecast: Outlook for Directional & Interactive Advertising (2007-2012)	2007E (MUS$)	2012F (MUS$)	5-Year CAGR
Global Interactive Advertising Revenues Comprised of search (including local search), display advertising, classifieds and other interactive ad products (e-mail, lead generation, etc.)	$44,750	$146,619	23.4%

Source: The Kelsey Group

The Kelsey Group’s Annual Forecast: Outlook for Directional & Interactive Advertising (2007-2012)	2007E (MUS$)	2012F (MUS$)	5-Year CAGR
Global Directional Advertising Revenues Comprised of local search, print Yellow Pages, Internet Yellow Pages	$33,285	$41,382	4.5%

Source: The Kelsey Group

Recent Forecasts:

Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012

U.S. Mobile Search Advertising Revenues to Grow From $33.2 Million in 2007 to $1.4 Billion in 2012