Products & Services Sales
Steve Marshall
Director of Research and Consulting
email
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Since 1999, The Kelsey Group, in conjunction with research partner ConStat Inc., has surveyed nearly 4,000 small and medium-sized businesses. This is the only ongoing research study designed to help understand how SMBs are using media and adapting new technologies.
SMB Advertisers — Annual Budget Expenditures
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June '04 |
July '05 |
Aug. '06 |
Feb. '07 |
| $0 to $1,499 |
33% |
30% |
44% |
50% |
| $1,500 to $4,999 |
21% |
22% |
19% |
14% |
| $5,000 to $18,999 |
19% |
20% |
20% |
15% |
| $19,000+ |
16% |
13% |
6% |
4% |
| Don’t Know |
11% |
15% |
11% |
17% |
| Mean Budget* |
$5,371 |
$5,169 |
$3,650 |
$3,089 |
Source: The Kelsey Group and ConStat, Inc.
* Does not include Web site costs
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Recent Findings:
Average advertising budget for an SMB expected to be $3,089 in 2007, down from $3,650 in 2006
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