LOCAL COMMERCE MONITOR

Products & Services Sales


Steve Marshall

Director of Research and Consulting
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Since 1999, The Kelsey Group, in conjunction with research partner ConStat Inc., has surveyed nearly 4,000 small and medium-sized businesses. This is the only ongoing research study designed to help understand how SMBs are using media and adapting new technologies.

SMB Advertisers — Annual Budget Expenditures

 June ’04July ’05Aug. ’06Feb. ’07
  $0 to $1,49933%30%44%50%
  $1,500 to $4,99921%22%19%14%
  $5,000 to $18,99919%20%20%15%
  $19,000+16%13%6%4%
  Don’t Know11%15%11%17%
  Mean Budget*$5,371$5,169$3,650$3,089

Source: The Kelsey Group and ConStat, Inc.

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