Products & Services Sales
Steve Marshall
Director of Research and Consulting
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Since 1999, The Kelsey Group, in conjunction with research partner ConStat Inc., has surveyed nearly 4,000 small and medium-sized businesses. This is the only ongoing research study designed to help understand how SMBs are using media and adapting new technologies.
SMB Advertisers — Annual Budget Expenditures
June ’04 | July ’05 | Aug. ’06 | Feb. ’07 | |
$0 to $1,499 | 33% | 30% | 44% | 50% |
$1,500 to $4,999 | 21% | 22% | 19% | 14% |
$5,000 to $18,999 | 19% | 20% | 20% | 15% |
$19,000+ | 16% | 13% | 6% | 4% |
Don’t Know | 11% | 15% | 11% | 17% |
Mean Budget* | $5,371 | $5,169 | $3,650 | $3,089 |
Source: The Kelsey Group and ConStat, Inc.