Mobile Market View is a tracking study of mobile user behavior - Research and Forecasts

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MOBILE MARKET VIEW

Products & Services Sales

Steve Marshall
Director of Research and Consulting
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Steve Marshall

Mobile Market View is BIA/Kelsey’s tracking study of mobile user behavior conducted with research partner ConStat. The third wave of the study was conducted in October 2009 via an online 40-question survey of 504 U.S. mobile phone users aged 18 and older (Wave I was conducted in September 2007, Wave II in October 2008).

The study measures a wide range of mobile phone activities/behaviors with the objectives of:

Gauging overall trends in usage
Assessing experience and awareness with various mobile phone features and functions
Assessing usage of mobile phones for commercial activities
Anticipating future mobile phone purchase behavior
Assessing receptiveness to new business models

Mobile Video Viewing/Sending

Source: Mobile Market View - Wave III

Findings from Mobile Market View are made available to clients of BIA/Kelsey’s Mobile Local Media Continuous Advisory Service. Contact Michael Taylor at mtaylor@kelseygroup.com for more information on becoming a client.

Press Release

BIA/Kelsey Mobile Consumer Study Reveals Surge in Non-voice Communications, Driven by Smartphone Proliferation