User View and Consumer Online Research - Research and Forecasts

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USER VIEW

Products & Services Sales

Steve Marshall
Director of Research and Consulting
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Steve Marshall

User View is BIA/Kelsey’s proprietary user behavior tracking study, which focuses on how U.S. consumers are evolving their use of traditional and online information sources to find and locate local serving businesses.

User View addresses issues relating to both reach and frequency of use of a broad spectrum of offline and online information sources. In addition, it uncovers differences among broadband, narrowband and no-band households. User View dives into user comparisons across offline and online information sources as they relate to overall performance for finding local businesses.

BIA/Kelsey and research partner ConStat have conducted User View since 2003, surveying a nationally weighted sample of consumers via online survey.

Consumers and Online Video Advertising (User View, Wave V)

Action	Yes	No	Don't Know
Viewed a video ad on the Internet	62%	25%	13%

Action Based on Viewing an Online Video Ad	%
Checked out a Web site	47.3%
Requested information about a service or product	19.1%
Went to a store to check out a product	18.2%
Made a purchase	16.9%

Sources: BIA/Kelsey and ConStat

Recent Findings:

U.S. Local Online Video Advertising Market to Reach US$1.5 Billion by 2012