User View and Consumer Online Research - Research and Forecasts

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USER VIEW

Products & Services Sales

Steve Marshall
Director of Research and Consulting
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Steve Marshall

User View is The Kelsey Group’s proprietary user behavior tracking study, which focuses on how U.S. consumers are evolving their use of traditional and online information sources to find and locate local serving businesses.

User View addresses issues relating to both reach and frequency of use of a broad spectrum of offline and online information sources. In addition, it uncovers differences among broadband, narrowband and no-band households. User View dives into user comparisons across offline and online information sources as they relate to overall performance for finding local businesses.

The Kelsey Group and research partner ConStat Inc. have conducted User View since 2003, surveying a nationally weighted sample of consumers via online survey.

Consumers and Online Video Advertising (User View - Wave IV)

Action (500 Respondents)	Yes	No	Don't Know
Viewed a video ad on the Internet	59%	27%	14%

Action Based on Viewing an Online Video Ad (296 Respondents)	%
Checked out a Web site	43%
Requested information about a service or product	22%
Went to a store to check out a product	18%
Made a purchase	15%
Forwarded a video ad to a friend or family member	11%
Signed up for a product/service trial	9%
Ordered a subscription	3%
Did nothing	45%

Source: The Kelsey Group and ConStat, Inc.

Recent Findings:

Nearly 60% of Consumers Surveyed Watch Online Video Ads