Transforming Local TV and Radio

Today, traditional media outlets must evolve to participate in more areas of the media ecosystem and develop multiplatform, multiple revenue strategies. This requires new workflow, partnerships, business models and resources. It also requires strategy, creativity, market intelligence and competitive assessments.  

Steady Shift Toward Digital Media

Source: BIA/Kelsey’s 2010 U.S. Local Media Annual Forecast

Digital Strategies for Broadcasting (DSB) provides the research and analysis on business models, technology, advertising models and trends in the local broadcast industry that will enable local broadcasters to claim their share of the new local media ecosystem.

We analyze, assess and anticipate how the changing local media landscape will affect the broadcaster community and its supporting network of vendors and technology providers.

Advancing Partnering Opportunities
BIA/Kelsey believes partnering will continue to accelerate as media companies recognize their incredible strengths and their limitations. Therefore, DSB pays special attention to the opportunities and challenges of partnering across traditional media boundaries.

The DSB Advantage
Being a Continuous Advisory Services client is not just about access to BIA/Kelsey’s vast library of important data and reports. You’ll discover the real value is derived through your access to our analysts — a team of knowledgeable, globally recognized and trusted subject matter experts who provide:

• Continuous Advisory Services: Benefit from a focus on digital platforms and technologies for broadcast media. Our industry experts guide you in applying relevant data to your business, offer insights regarding your specific business strategy, provide you with introductions to key players that align with your business strategy, and offer financial expertise and identify or facilitate funding opportunities.
• Analyst Access: Access to the top broadcast and digital media analysts covering areas — such as media business models, revenue development, strategy, financial trends, technology trends, regulatory and policy, and valuation — helps drive successful product and investment decisions. Our clients leverage analysts’ perspectives on how industry events may affect profitability, R&D investments and business success. Peer-to-peer discussion provides a grounded view of how to maintain or build on current success.
• Broad Local Media Viewpoint: While we have our home base in local radio and television, we provide a comprehensive local media viewpoint across 12 local media advertising platforms, including broadcast, online, search, mobile, directories and social media, from the most experienced source.
• Proprietary Research: Studying the shifting patterns of advertisers and users of traditional and digital media. 

Who Subscribes to Interactive Local Media?
Clients of Digital Strategies for Broadcasting are companies with a stake in the future of the broadcast business, including:

• Broadcast groups
• Local TV and radio stations
• Digital advertising technology and service providers
• Financial institutions and investment firms focused on the broadcast industry
• Suppliers and advisors to the local broadcast industry such as attorneys, engineers, equipment suppliers, software vendors and others
• Advertising agencies
• Trade associations