Marketplaces: Verticals, Classifieds & E-Commerce is designed to analyze audience and ad media fragmentation. Where is the next “travel shift” occurring? What companies and products are poised to capture the transitioning share?

Marketplaces is the source for understanding and tracking the rapidly evolving online vertical and classified market space. With an emphasis on analyzing how local offline marketing dollars are making their way to new online vertical and classified sites, Marketplaces coverage will focus on key developments and opportunities surrounding high-value verticals, such as automotive sales and services, real estate, health care and recruitment. Key topics of coverage include emerging business models, sales channels and content and traffic aggregation strategies.

Search Targeting Allowed for Vertical Consolidation

The Marketplaces Advantage
As the global advertising industry continues to move more and more online, Marketplaces provides important insights and guidance on emerging trends, identification and tracking of new verticals, best practices, and product development in the local classified advertising industry. Marketplaces clients gain a competitive advantage from:

• Continuous Advisory Service: Benefit from a holistic view of the impact of the shift of vertical and classified advertising from offline models to online platforms. Leverage ongoing analysis and insight into the fast-changing online vertical space to identify new business opportunities and technology solutions. Make intelligent investment decisions by tapping into expert analyses of M&A opportunities in classifieds and local verticals.
• Analyst Access: Access to the top local search analysts with ties to traditional classified media and leading online vertical companies enables you to extend your internal M&A and product development team's intellectual assets to create a reliable vision of the future.
• Focused Coverage: Helping you understand the transition of billions of offline advertising dollars in traditional classifieds to online verticals and marketplaces.
• Proprietary Research: Studying the shifting patterns of advertisers and users of specialized vertical content and classified buying information.
• Trend Watch: Tracking the top verticals while watching for trends in emerging online verticals
• Annual Conference: A highly focused conference that uniquely brings together the biggest and brightest executives in the marketplaces world.

Who Subscribes to Marketplaces?
Marketplaces brings together BIA/Kelsey's expertise in directional online advertising focused on the implications and opportunities in the local market for classified advertising, directional media and local online search, providing essential guidance to a range of industry segments, such as:

• Vertical content sites
• Mobile carriers
• Newspapers
• Specialized directory publishers
• Portals
• Local search providers
• Technology suppliers
• Investors