Mobile Local Media: Mobile Web and Content Delivery

The introduction of more user-friendly smartphones is ushering in a new mobile paradigm where devices now offer an Internet experience that is as easy as traditional voice connectivity. The implication is that users will increasingly turn to their smartphones for local commercial and social search experiences.  

The increase in consumer adoption of smartphones and mobile search is driving many local media players to experiment with mobile content and advertising as a component of the local media offering. Designed for companies that have a stake in the emerging mobile local marketing opportunity, BIA/Kelsey’s Mobile Local Media advisory service provides research and analysis of content, delivery (bandwidth and access device) and customer/advertiser acceptance.

The Mobile Local Media Advantage

Mobile Local Media provides important insights and guidance on emerging trends, best practices, and product development. MLM clients gain a competitive advantage from:

·    Continuous Advisory Service: Benefit from a focus on mobile platforms and technologies. Leverage ongoing analysis and insight into the fast-changing local mobile space to identify new business opportunities and technology solutions. Make intelligent investment decisions by tapping into expert analyses of M&A opportunities in mobile.

·    Analyst Access: Access to the top local search and mobile local analysts with ties to traditional media and leading online companies enables you to extend your internal M&A and product development team's intellectual assets to create a reliable vision of the future.

·    Focused Coverage: Helping you understand the mobile local opportunity. Coverage will include mobile ads, coupons, mapping, video, radio, gaming, social networks, premium local content, the role of traditional media, geolocation and GPS, device and platform evolution, iPhone/Android local application development, directory assistance, voice search, integration of online, traditional and out-of-home, and mobile spend by local market.

·    Proprietary Research: Studying the shifting patterns of advertisers and users of mobile devices, content and buying information.

Who Subscribes to Mobile Local Media?

Mobile Local Media brings together BIA/Kelsey's expertise in interactive local media, traditional media, the mobile Web and content delivery, providing essential guidance to a range of industry segments, such as:

• Local media companies

• Mobile carriers

• Mobile handset developers

• Mobile application developers

• Search engines

• Directory publishers

• Advertising agencies / ad buyers / recommenders

• Intermediaries / resellers

• Individual advertisers

• Mobile sector investors