Interactive Local Media Advisory

The Kelsey Group’s Annual Forecast: Global Search & Local Search
Matt Booth , 3/23/2009

Summary: Interactive Local Media’s latest global search and local search forecast projects that in most established interactive markets, local search growth will outpace top-line search growth through 2013. Local businesses and those that target geographic areas will make a sustained effort to build Web sites, buy search, add content and actively manage their online presence. Overall, we are more bullish on the local search market (and related areas) than in previous years. ILM clients may access the forecast by logging in on the Kelsey Group home page and clicking on the “View PDF file” icon that appears above this summary box.

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