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interactive local media

Interactive Local Media Advisory

YPsolutions Seeks to Blend Strengths of IYP and Search
Greg Sterling , 12/1/2003

Summary: YPsolutions has historically been known as a provider of "look-and-feel" Internet Yellow Pages (IYP) software, though the company offers a host of other products and services, including Web site building for local businesses. But YPsolutions is now ready to launch a suite of next-generation products that seek to build on the company's existing offerings and blend the strengths of IYP and search. They give directory publishers many more options for presenting local business information online, and offer users more ways to find information on IYPs.

These new products (including a "local search" toolbar) are partly responsive to the rise of search engine usage. The Kelsey Group (TKG) believes they represent the right kind of conceptual approach and the direction that IYP must go if the category is to gain significant usage in the marketplace and generate meaningful revenues.

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The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
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Copyright© 2006 The Kelsey Group. All Rights Reserved.