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interactive local media

Interactive Local Media Advisory

An Interchange Between Search and IYP
Greg Sterling , 2/9/2004

Summary: Into the increasingly crowded market of vendors to the Yellow Pages industry steps Interchange Corp. Known for its ePilot pay-per-click (PPC) search engine and distribution network, the company has developed a proprietary technology platform and suite of five "modules" that it says bridge the gap between keyword search and Internet Yellow Pages (IYP). The new products target Yellow Pages publishers and try to solve a number of perceived problems with many current online directory products.

A primary objective of the new platform is the integration of keyword search functionality as a way to leverage IYPs' strategic local content and make that content accessible in a more user-friendly way. In addition to keyword search, Interchange offers publishers an opportunity to access the traffic of its ePilot distribution network.

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