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interactive local media

Interactive Local Media Advisory

Innovate or Perish’: An Interview with Marty Himmelstein
Greg Sterling , 4/5/2005

Summary:Marty Himmelstein was a local search pioneer, having worked for Vicinity Corp. before it was acquired by Microsoft. Vicinity and early search engine Northern Light released Geosearch, which was, according to Himmelstein, the first large-scale geo-enabled search engine.

Himmelstein contends that current IYP/local search products are quite limited and the traditional, offline sources of structured data that most of them rely upon are inadequate to deliver against consumer needs and expectations and the true potential of local search.

Interactive Local Media Program Director Greg Sterling has engaged Himmelstein in several interesting conversations about local search. Because Himmelsteins views are both thoughtful and very specific, we wanted to offer them directly to ILM clients.

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