client login
Remember Me
Forgot Password

interactive local media

Interactive Local Media Advisory

Overture, Google Offer Sneak Preview of 'Local Search'
Greg Sterling , 9/25/2003

Summary: Within the past several weeks, fierce competitors Google and Overture released beta versions of "local search" applications. Overture is refining and preparing to launch its application in the next several months, using national advertisers that want to drive traffic to local offline stores. Google takes the position that its application is an experiment and publicly said it has no immediate plans to monetize local search. While Google's efforts, for now, focus on the user experience, Overture has concentrated primarily on getting local search right for advertisers.

It's clear that both companies' products still need to be refined, but their beta testing shows that local search is now here to stay and will probably have a significant impact in the coming years on the way users find local businesses and the way those same businesses advertise their products and services.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Learn more about:

TKG clients

Summaries of White Papers and Advisories

What TKG clients receive


The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.