Hopes to Build Global Directory Brand
News: A new
European company, Only.com, is building a global, Yellow Pages-like service
around a search convention using "only-" followed by a keyword describing
the desired search. For example, someone searching for local businesses
would enter "only-hotels," if that person were looking for a place to
stay, or "only-food," if she were looking for a place to eat. The company
has created 3,000 Web sites based on such keywords, including 850 city
sites covering most of the developed world. Only.com promotes its service
as "the first truly global Yellow Pages and search engine combined."
The company's revenue
model relies on merchants entering their own free records through "only-yellow-pages.com."
This is followed by an upsell to an enhanced record for $19.95 per year,
or Web sites that range in price from $50 to $100. Only.com also sells
sponsorships and keyword banners on a pay-for-performance basis.
The company is based
in Monaco and has offices in France, Switzerland, the UK and the U.S.