client login
Remember Me
Forgot Password

The Kelsey Report® Advisory

The Resurgence of Yellow Pages Value Pricing
Charles Laughlin,Neal Polachek , 9/24/2001

Issue: Will Differential Pricing Help Increase Penetration, Revenues?

News: Value-based pricing, often considered the Holy Grail for extracting true value from the small-business marketplace, is re-emerging as Yellow Pages publishers are pressed to reinvigorate the core print Yellow Pages product. Verizon Information Services, for example, will roll out value pricing next year, once a merger-related systems integration is completed. The Verizon model, not yet finalized, will likely feature tiers of headings, with assigned values, that will be premium-priced or discounted, based on how they are categorized. In Italy, SEAT Pagine Gialle has been using value-based pricing with reported success for the past two years. Sweden's Eniro will soon implement a similar program. Other publishers have privately expressed a keen interest in value-based pricing..

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Learn more about:

TKG clients

Summaries of White Papers and Advisories

What TKG clients receive


The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.