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The Kelsey Report® Advisory

LCM Wave 8 Shows Gains for IYPs, Independent
Charles Laughlin,Neal Polachek , 8/16/2005

SUMMARY: Since 1999, The Kelsey Group and ConStat, Inc. have been sponsoring the Local Commerce MonitorSM tracking study of the advertising and technology attitudes and behaviors of small and medium-sized businesses. We launched this study to provide TKG clients with an objective view of the local commerce marketplace in general and the small-business advertiser in particular. In June, we put Wave 8 of the Local Commerce MonitorSM into the field. This Advisory provides a look into the latest data and draws a number of conclusions about the state of local commerce and the small business advertisers that so heavily influence the direction of local advertising, marketing and communications.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
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Copyright© 2006 The Kelsey Group. All Rights Reserved.