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The Kelsey Report® Advisory

Message from EADP: Invest, Plan for Migration
Bobbi Loy-Luster , 9/22/2005

SUMMARY: The theme of last weeks European Association of Directory and Database Publishers (EADPs) annual congress in Stockholm was The Future Will Never End. Keynote and panel speakers alike spoke about their vision for the future of the directory publishing industry. Overall, the group shared a similar view, in which print directories will continue to be an important part of the industry and continue to create value and good results. Meanwhile, the future of directory usage is migrating to online and wireless platforms.

Overall, the conference made a strong impression on attendees that publishers must seriously begin investing in and planning to migrate to online and wireless applications. This is true particularly as global players such as search engines are continuing to make inroads into local markets and becoming a one-stop shop for all information needs, including directory information.

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