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The Kelsey Report® Advisory

Mapping the Directories Landscape: A Recap of DDC2005
Charles Laughlin , 10/11/2005

SUMMARY: The Kelsey Groups recently completed Directory Driven Commerce (DDC) 2005 conference in Denver featured an array of panel discussions, interviews and keynote addresses exploring the state of the Yellow Pages industry and the looming challenges it faces. The deal making and general dialogue conference goers engaged in outside scheduled events likewise exposed the industrys temperament about where value, growth potential and synergy may exist. One pervasive theme was consolidation within the directory industry as well as across media boundaries. Also high on the agenda was the changing needs of small and medium-sized enterprises (SMEs) and how to harness digital media to provide them with incremental value that doesnt cannibalize existing business. How to bring meaningful innovation to the core directory product, rather than short-term solutions that only dilute its value, was a third pervasive conference theme. DDC2005 attracted more than 400 attendees from around the world and featured over 40 speakers participating in 19 addresses or panel discussions.

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