client login
Remember Me
Forgot Password

The Kelsey Report® Advisory

SuperPages Raises Level of Its Game with IYP Retooling
Charles Laughlin,Greg Sterling , 8/30/2005

SUMMARY: is in the process of reinventing itself. The directory site has made a number of daring and provocative moves in the last several quarters in an effort to grow consumer usage and drive more qualified traffic to advertisers. It has added more content and new functionality, and has developed new programs for advertisers. Those include pay-per-click (PPC) and, most recently, pay-per-call (PPCall). SuperPages has also focused aggressively on traffic acquisition, adding distribution and syndication partnerships with Google Local,, and others. These and other developments have helped boost SuperPages traffic to 16.6 million monthly users.

In addition to its traditional advertisers, has 35,000 active PPC businesses and is adding 4,000 more per month. The company has also started a bold experiment with PPCall in the print directory.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Learn more about:

TKG clients

Summaries of White Papers and Advisories

What TKG clients receive


The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.