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The Kelsey Report® Advisory

Making the Most of White Pages
Bobbi Loy-Luster , 4/4/2002

Issue: U.S. Lags in Leveraging White Pages Opportunity

News: In our most recent White Paper ("Core Product Innovation in the Yellow Pages Industry," 2/25/02), The Kelsey Report asked the question: "How can we generate more value from the printed product?" The report examined methods that publishers are using to extract incremental revenues through tip-ons, double trucks, triple trucks and other strategies.

This Advisory will focus on the often overlooked White Pages product, which has been a significant source of revenue in Europe, but is less of a revenue generator in the United States. The key issues surrounding White Pages include promoting usage and motivating the sales channel to include White Pages items in the product mix.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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Copyright© 2006 The Kelsey Group. All Rights Reserved.