client login
Remember Me
Forgot Password

The Kelsey Report® Advisory

National Still a Strategic Opportunity
Charles Laughlin , 5/9/2002

Issue: For Qwest's Burnett, National Is 'the' Game

News: QwestDex CEO George Burnett assured an audience of certified marketing representatives (CMRs, the national Yellow Pages agencies) at last week's Association of Directory Marketing (ADM) meeting in Florida that the national side of the directory business not only still matters, but is in fact the channel on which he is focusing most of his strategic energy. Burnett, who came to QwestDex with a long history in the general advertising agency business, delivered a clear message that his company sees national Yellow Pages as a must-have source of growth. He also indicated that Qwest will do whatever it takes to regenerate growth in national.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Learn more about:

TKG clients

Summaries of White Papers and Advisories

What TKG clients receive


The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.