client login
Remember Me
Forgot Password

The Kelsey Report® Advisory

YellowPages.Com's New Business Infrastructure
Charles Laughlin , 5/30/2002

Issue: YPC Wants to Be Known as More than a Good URL

News: In a recent conversation with The Kelsey Group (TKG), YellowPages.Com (YPC) CEO Dane Madsen jokingly referred to his company as the "Rodney Dangerfield of the online directories business." Underneath the good humor, the joke reflects a little bit of Madsen's frustration that his company is still widely viewed as a good URL but not much else.

The company's new Dimension Four Infrastructure (D4) is designed to change that perception. YPC is attempting to leverage its new system into partnerships with directory publishers.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

Learn more about:

TKG clients

Summaries of White Papers and Advisories

What TKG clients receive


The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: [email protected]
Copyright© 2006 The Kelsey Group. All Rights Reserved.