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The Kelsey Report® Advisory

The Offline-Online Value Equation
Bobbi Loy-Luster , 7/31/2002

Issue: comScore Data Offers Support for Online Yellow Pages ROI

News: This is the first in an occasional series of Advisories in which The Kelsey Group (TKG) will highlight comScore Networks' online Yellow Pages data and related information. In this Advisory, we offer snapshots of comScore's Internet Yellow Pages (IYP) measurement data in particular, the offline spending levels of visitors to various IYP sites by category at the designated market area (DMA) level. We also show the usage of particular IYPs by DMA.

comScore first previewed its localScore sales and measurement product at TKG's Directory Driven Commerce conference in San Antonio in March. Future Advisories will provide more granular examples of localScore data, including offline spending metrics for visitors to certain IYP sites and indexed against other media, and IYP share data for the largest heading-specific searches.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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Copyright© 2006 The Kelsey Group. All Rights Reserved.