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The Kelsey Report® Advisory

YPIMA Steps In to New Technologies Fray
Charles Laughlin , 10/17/2002

Issue: EYP Council Picks Up Where CORE Group Left Off

News: The Yellow Pages Integrated Media Association (YPIMA) has taken a first major step out of the print world and into the ever-changing online and digital directory business by forming the Emerging Yellow Pages Council (EYP Council). The new body is designed to bring interested parties together to tackle issues of common concern, which include standards and terminology, public policy, operations, research and marketing communications. The council held its initial organizing meeting in San Diego on September 23, before the start of The Kelsey Group's (TKG's) Yellow Pages ROI event.

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