Adds a New Twist to Merchant-Matching Model
week, a new service called Responsa was unveiled in the United Kingdom.
It offers mobile users the ability to employ a voice or Short Message
Service (SMS) interface to distribute a directory-oriented request and
receive real-time responses from merchants and service providers. The
location-based service permits mobile consumers to send a request such
as "I want to find a restaurant within a five-minute walk that serves
vegetarian food," and the service will distribute the message to an expanding
number of merchants until it receives an affirmative response. That response
is delivered back to the consumer as a text (SMS) or voice message. Eventually,
a multimedia message (using Multimedia Message Service, or MMS) will be
Responsa was developed
by Sitra, a U.K.-based technology company with origins in the development
of financial trading systems. Sitra hopes to form private-label partnerships
with wireless carriers and directory publishers.