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The Kelsey Report® Advisory

Delivering Value to Mobile Yellow Pages Users
Charles Laughlin , 1/30/2003

Issue: Responsa Adds a New Twist to Merchant-Matching Model

News: Last week, a new service called Responsa was unveiled in the United Kingdom. It offers mobile users the ability to employ a voice or Short Message Service (SMS) interface to distribute a directory-oriented request and receive real-time responses from merchants and service providers. The location-based service permits mobile consumers to send a request such as "I want to find a restaurant within a five-minute walk that serves vegetarian food," and the service will distribute the message to an expanding number of merchants until it receives an affirmative response. That response is delivered back to the consumer as a text (SMS) or voice message. Eventually, a multimedia message (using Multimedia Message Service, or MMS) will be available too.

Responsa was developed by Sitra, a U.K.-based technology company with origins in the development of financial trading systems. Sitra hopes to form private-label partnerships with wireless carriers and directory publishers.

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