Issue: Former YPPA Executive Blackman Becomes Interim President
News: The Yellow Pages Integrated Media Association announced yesterday that its president and CEO John Greco will be leaving, effective March 14, "to pursue other interests." Ed Blackman, the association's former executive vice president, who is temporarily coming out of retirement to manage the association through the transition to a new leader, will replace Greco on an interim basis. The YPIMA board is expected to form a committee to search for Greco's permanent replacement.
Blackman had previously stepped in as interim CEO following the 1999 retirement of Jim Logan. Greco's resignation comes just a few weeks after he presided over what was widely viewed as a successful YPIMA annual convention in Orlando.
In announcing the change, new YPIMA chair Elmer Smith thanked Greco for his contributions to the industry and association during his three-year tenure. Smith took over as chair at the recent YPIMA event, and his address at the convention centered on the need to get back to basics and emphasize the value of the medium. Of particular concern was erosion of the advertiser base, especially among smaller accounts, as the key industry weakness today. In recent years, the association has concentrated more on creating demand for the product and marketing Yellow Pages to the agency community.