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The Kelsey Report® Advisory

Yahoo! Begins Big Push for New Search
Greg Sterling , 6/16/2003

Issue: Scope, Simplicity and Local Content Part of New Approach

News: Faster, Easier, Bingo. That's the slogan of Yahoo!'s huge new multimillion-dollar ad campaign promoting its recently redesigned search offering. Two things that Yahoo! is indirectly showcasing as part of the aggressive national campaign, which includes TV, print, online and outdoor, is its Internet Yellow Pages (IYP), as well as the idea of using search to find local information, whether it be pizza parlors or auto mechanics.

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