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The Kelsey Report® Advisory

DDC2003 Showcases 'Sexiest Business Alive'
Greg Sterling , 7/30/2003

Issue: Conference Features Mood of Anxious Optimism

News: In his opening keynote address at The Kelsey Group's (TKG's) Directory Driven Commerce conference (DDC2003) last week, Dex Media's CEO George Burnett characterized the Yellow Pages as "the sexiest business alive." That may well be true these days from the financial community's point of view. It may also be true for the numerous vendors, suppliers and other third parties that were in attendance at this year's event.

The mood at the conference could be described as one of "anxious optimism," reflecting a cautiously upbeat attitude among conference attendees. In previous years, attendance would have been dominated by RBOCs. However, the cast of characters at DDC2003 reflected the many upheavals and changes in the industry and was perhaps more diverse than at any previous Kelsey Group event.

Investment bankers, CMRs, search providers, vendors and suppliers, research firms, consultants, the press, as well as incumbent and independent publishers were present both on stage and in the exhibit hall. All were seeking to get a fix on this resilient industry, which has seemingly weathered the economic turbulence of the recession, but which also faces numerous challenges going forward.

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