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The Kelsey Report® Advisory

EADP Budapest
Bobbi Loy-Luster,Charles Laughlin , 9/24/2003

Issue: Optimism Evident at Annual European Gathering

News: While European directory publishers are adjusting to many of the same realities as their colleagues in the United States (rising competition, an increasing complex execution challenge and a looming challenge from search engines), there is a strong sense of confidence among European publishers in their ability to thrive through these changes. That, in our view, sums up the mood at last week's European Association of Directory and Database Publishers' annual congress last week in Budapest, Hungary.

A membership survey summarized in the EADP annual report, made available to the more than 200 delegates in attendance, tells a pretty clear story about the state of the directories business in Europe. Average 2002 revenue growth for business-to-consumer publishers was 6.6 percent, with a median figure of 3.85 percent. Additionally, 76 percent of business-to-consumer publishers claimed their electronic publishing activities were profitable last year.

While growth is down somewhat from the previous year, this has not dampened optimism. Among business-to-consumer publishers, 100 percent answered "yes" when asked if they were "optimistic about the future development of the directory publishing sector."

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