Friday morning, the management teams of InfoSpace and Switchboard
penned the first substantive deal in what The Kelsey Group
(TKG) believes could be a series of mergers, acquisitions
and new partnerships within the local directory and search
marketplace. This acquisition helps both InfoSpace and Switchboard
position themselves in the face of increasing competition
from Yahoo!, Google, Verizon SuperPages and ultimately, we
anticipate, Microsoft's MSN.
companies will benefit by joining largely complementary technology
assets and online traffic. Together, InfoSpace and Switchboard
are now in a stronger competitive position than they were
just a week ago.