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The Kelsey Report® Advisory

Yellow Pages at the Midpoint 2004
Charles Laughlin , 9/8/2004

SUMMARY: The global Yellow Pages industry has more listed companies today than ever before, which provides a useful set of data for tracking the progression of the industry across a range of metrics. For this Advisory, The Kelsey Report® looked at a select group of companies that are reporting results publicly to assess the state of these and other key measures at the midpoint of 2004. These data will help paint a picture of the health and well-being of the directories industry at least at the larger end of the publisher spectrum and provide a baseline for measuring the business in the future.

This Advisory examines the recent public filings of Dex Media, R.H. Donnelley, Telefonica Publicidad e Informacion (TPI), Yell Group, PagesJaunes, Eniro, Findexa, Yellow Pages Group and others. The results in general paint a picture of an industry that is struggling for print growth, while having mixed success attracting advertisers to the Internet. Publishers are focused on increasing penetration, and more than a few are seeking new core product innovations to reach more accounts with their profitable printed products. Online strategies are all geared toward responding to the threat from search, while expansion efforts have thus far produced mixed results.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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