Competition in the classified directories market in the United
Kingdom is getting more and more intense as new competitors
enter the field and others step up their efforts to challenge
Yell Groups strong leadership position in the market.
Last week, a press report in the U.K. said British Telecom
plans to spend up to 10 million pounds this year on promoting
its BT Directories brand. BT, which currently has an estimated
10 percent market share, has made it clear that it wants to
reach market leadership, despite Yells considerable
advantage today. Additionally, a newspaper group in Britain,
Trinity Mirror, is expanding its foray into the U.K. directories
market with a Glasgow, Scotland, directory, following last
years inaugural One Book directory in Edinburgh.
Group sees the increase of competition in the U.K. market
as helping to grow the overall size of the market, which is
currently estimated to be about 790 million pounds (US$1.4
billion). TKG forecasts a compound annual print growth rate
in the U.K. of 2.2 percent for the 2004-2009 forecast period,
with a digital CAGR of more than 40 percent for the same period.