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The Kelsey Report® Advisory

Competition Heats Up U.K. Directories Market
Charles Laughlin , 1/28/2005

SUMMARY: Competition in the classified directories market in the United Kingdom is getting more and more intense as new competitors enter the field and others step up their efforts to challenge Yell Groups strong leadership position in the market. Last week, a press report in the U.K. said British Telecom plans to spend up to 10 million pounds this year on promoting its BT Directories brand. BT, which currently has an estimated 10 percent market share, has made it clear that it wants to reach market leadership, despite Yells considerable advantage today. Additionally, a newspaper group in Britain, Trinity Mirror, is expanding its foray into the U.K. directories market with a Glasgow, Scotland, directory, following last years inaugural One Book directory in Edinburgh.

The Kelsey Group sees the increase of competition in the U.K. market as helping to grow the overall size of the market, which is currently estimated to be about 790 million pounds (US$1.4 billion). TKG forecasts a compound annual print growth rate in the U.K. of 2.2 percent for the 2004-2009 forecast period, with a digital CAGR of more than 40 percent for the same period.

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