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The Kelsey Report® White Paper

Interactive Media Forecast
Dan Miller,Tom Maguire , 1/1/2000


Every January, The Kelsey Report issues the Interactive Media Forecast to take stock of the penetration of new media devices and the take rate on related services. Like most printed Yellow Pages directories, the cycle time for this document is a year.

Yet the interactive world operates at a much higher velocity. The cycle time for building a dot-com directory or e-commerce site can be measured in days or hours; the time to update in hours or minutes. All this is made possible by the latest PCs and communicating devices that house microprocessors operating at speeds measured in hundreds of millionths of a second.

The emphasis on speed puts a premium on reliable measurements and forecasts. We offer this document as a source book with foundation numbers to support your business planning process.

The good economy overlooks - and often rewards - outlandish business assumptions. Yet there are fundamental parameters that will determine the ultimate success or failure of interactive initiatives of Yellow Pages publishers.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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Copyright© 2006 The Kelsey Group. All Rights Reserved.