Kelsey Report® Advisory
ithought.com: How Ratings Rate
Charles Laughlin , 3/20/2000
Issue: ithought.com Challenges IYPs to
Embrace Consumer Ratings
News: In anticipation of a rush of
small businesses onto the World Wide Web, a two-year-old company called
ithought.com is jump-starting a marketing program that encourages consumers
to rate the local merchants and service providers with whom they do business.
In two years, ithought.com claims to have aggregated more than 720,000
unique ratings from consumers in more than 6,000 cities across the U.S.
It also claims that 23 percent of the visitors to its site register as
"members" of the service.
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