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The Kelsey Report® Advisory

A RationalChoice for Directory Publishers?
Charles laughlin , 8/16/2000

Issue: Can RFP Generation Work for Retailers of Products?

News: A start-up called RationalChoice has developed a request-for-price/request-for-quote (RFP/RFQ) platform for soliciting offers from local merchants that sell branded products. The company's initial emphasis is on large household appliances that require ongoing service. RationalChoice is looking to team with IYPs to offer publishers another item to resell to merchants - this one bringing a stream of qualified leads from ready purchasers.

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