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The Kelsey Report® Advisory

New Sites Renew Attacks on Key YP Categories
Charles Laughlin , 9/6/2000

Issue: New Niche Sites a Reminder of Low Barriers to Competition

News: A new Web site called is positioning itself as a "Pizza Portal" that will aggregate orders for pizza retailers and distribute discounts on pizza and soft drinks and communicate daily specials. The site has rolled out a 90-day trial in Reno, NV. Its partners include Round Table Pizza, Domino's Pizza, Little Caesars and Pizza Hut. No mom and pop pizza parlors have signed on thus far.

The site plans a national rollout early next year.

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