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The Kelsey Report® Advisory

New SuperPages Brings IYP Era to a Close
Charles Laughlin , 10/25/2000

Issue: New Site Merges the Best of SuperPages, BigYellow Sites

News:  Last week, Verizon Information Services announced the re-launch of its SuperPages online shopping directory. This also marked the official end of the BigYellow Internet Yellow Pages (IYP) brand. The two sites had joined forces to share a common platform and database more than a year before their parent companies, GTE and Bell Atlantic, merged to form what is now Verizon. Post-merger, there seemed little reason to maintain separate identities.

The new SuperPages rolls out several important new features, including MerchantMatch, a reverse auction service; enhanced listings, using Verizon telco data; and EZChooser, a comparative car-shopping engine. In addition, the site features SuperTopics, a variation on the BigTopics ontology that was a standout in the old BigYellow, and also Web-clipping applications for the Palm VII and WAP-enabled wireless devices.

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