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The Kelsey Report® White Paper

Forecasting Worldwide Yellow Pages
Charles Laughlin , 11/30/2000

Issue: U.S. Dominates Today's Nearly $25B Market, but for How Long?

News:  The Kelsey Group has completed its forecast for printed Yellow Pages advertising worldwide through 2010. TKG estimates global Yellow Pages publishing will bring in roughly $24.8 billion in revenues in 2000, with the U.S. and Canada accounting for 56 percent of that amount. TKG forecasts the total will rise to $30 billion in 2005 and $33 billion in 2010, at which point the U.S. and Canada will have a 50 percent market share, while Asia and Latin America will have gained share at the expense of the two North American countries. TKG forecasts Europe will maintain a stable share of total worldwide ad revenues.

TKG predicts modest overall growth during the coming decade. North America will grow at a declining pace, Europe should remain relatively stable, while Latin America and Pacific Rim countries will increase their share of the world market.

Copyright � 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.

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