Issue: How LookSmart
Is Growing Its Listings Business
this Advisory, TKG takes a look at LookSmart Ltd., a company that characterizes
itself as "the global leader in building and monetizing Internet directories."
Indeed, in its most recent quarter, ended September 30, its revenues exceeded
$33 million. This compares with revenues of roughly $45 million for all
of 1999 and reflects a quarter-to-quarter growth rate of roughly 25 percent
Revenues from listings
reached $3.3 million during the third quarter. This is more than double
the revenue in this category compared to the previous quarter. Moreover,
it was during the third quarter, in late July, that LookSmart introduced
Express Submit, ostensibly its first listings product.