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The Kelsey Report® Advisory

Eniro Emerges from Telia as Pan-European Player
Charles Laughlin , 1/29/2001

Issue: Swedish Directory Spin-Off Has Sights on Germany, Beyond

News:  In an interview with The Kelsey Group, Lars Guldstrand, president and CEO of Eniro, which was spun off from Swedish telco Telia in October 2000, explained how his new company is positioned to become one of the growth leaders among the emerging European Yellow Pages/online media conglomerates.

In addition to its existing operations in Scandinavia, Russia and the Baltic states, Eniro recently made a big leap into the German market by acquiring Yellow Pages publisher Windhager Mediagruppe, Germany's seventh-largest publisher, for approximately 99 million euros, and Wer liefert was? (WLW), a leading business-to-business publisher that was wholly owned by SBC, for an estimated 125 million euros. The two acquisitions add 25 percent to revenues and make Germany the company's second-largest market, after Sweden.

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