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The Kelsey Report® Advisory

SuperPages Now the Lead YP Brand at Verizon
Charles Laughlin , 4/10/2001

Issue: Will New Brand Continuity Energize the Print Product?

News: Verizon Information Services has begun rolling out a new brand identity for its print directory products. That brand is "SuperPages," a name already associated with its online Yellow Pages site. That places Verizon among the few companies to have transferred a brand created for an online presence to its full range of printed products. The new directory branding strategy made its debut at the end of March in Dallas-Ft. Worth and will be fully rolled out in all of Verizon's directory titles by March of next year.

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