Mobile Local Media Advisory

The Kelsey Group’s Annual Forecast: Western Europe Mobile Search and Display
Matt Booth,Michael Boland , 7/23/2009

Summary: Following The Kelsey Group’s U.S. mobile ad revenue forecast released in February, we’ve taken a look at Western Europe (France, Germany, Italy, Spain and the United Kingdom). This forecast examines mobile search and display ad revenues in the region from 2008 through 2013. During this period, mobile search ad revenues will grow from 39 million euros to 2.3 billion euros. The local portion of this will grow from 18 million euros to 1.4 billion euros. Mobile display ad revenues will grow from 14 million euros to 1.1 billion euros. Western Europe leads the United States in each of these areas mainly because of its greater number of mobile handsets — 499 million in 2008, compared with 266 million in the United States. The number of smartphones in Western Europe will also drive mobile advertising, increasing from 32 million to 149 million during the forecast period.

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