Mobile Local Media Advisory

Mobile Local Search Discovers a New Path, Part II: mobilePeople
Michael Boland , 10/28/2009

Summary: Recently, we profiled Aloqa and Geodelic, two emerging mobile local search companies that are building products around the concept of local discovery. This is a twist on the traditional local search scenario of pulling in business listings with explicit search queries. The added “discovery” component utilizes the portability and location awareness of the device to also push content. This is governed by some combination of pre-set preferences and behavioral targeting. A few such models are developing and the conversation would not be complete without discussing mobilePeople. The Copenhagen-based mobile technology company powers mobile search products for media publishers and sees local discovery as a core element to its ongoing strategy.

Copyright © 2005 The Kelsey Group. All Rights Reserved.
This published material is for internal client use only. It may not be duplicated or distributed in any manner not permitted by contract. Any unauthorized distribution could result in termination of the client relationship, fines and other civil or criminal penalties under Federal law. The Kelsey Group disclaims all warranties regarding the accuracy of the information herein and similarly disclaims any liability for direct, indirect or consequential damages that may result from the use or interpretation of this information.