Mobile Local Media Advisory

Mobile Local Media: Analyst Picks and Predictions for 2011
Michael Boland , 1/12/2011

Summary: Each year BIA/Kelsey predicts the next 12 months’ events and market conditions across each of its programs. Now that we find ourselves at the cusp of a new year, it’s time to evaluate current mobile market conditions and offer our predictions. What follows is a mix of technology usage, and advertiser trends meant to guide those with mobile media strategies under way. We’ve included nine predictions, each with a boiled-down nugget of “what to watch,” as well as highlights from last year’s outcomes.

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