Summary: Earlier in February, The Kelsey Report conducted an invitation-only online survey to gauge the views of industry players across several constituencies — traditional publishers, competitive publishers, online-only directory and search operators, investors and partners/suppliers. Key takeaways from this unscientific survey include a surprisingly sober outlook for the future of print directories, as well as operating margins for directory publishers. Respondents also believe working closely with Google is advisable, given Google’s dominant presence.
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