AGENDA
Wednesday, May
20 through Friday, May 22, 2009
Sessions
to Include:
Keynote
Speech: “Winning Media Strategies – Multiple Revenue Streams from
Multiple Platforms Serving Your Community”
Keynote
Speech: “Road Map for Local News – Where Things Are Going; How to
Win”
Winning on
the Web
While showing fast growth in search, display and now video
advertising, the Internet platform is not immune to the current
economic environment. Just being present was almost enough to gain
some success in web advertising. The rules of the game have changed
with more sophisticated technologies, business models and user
expectations. Broadcasters must change their web strategies to
achieve not only diversified revenue growth but also to seek overall
valuation increases in their companies. These experts share their
viewpoints and real world examples of success and failure.
Winning
Consumer Hearts and Minds
At the end of the day if broadcasters do not continue to win the
hearts and minds of audiences across platforms, the future outlook
cannot be optimistic. Leading experts will share with you their deep
understanding of audience needs, motives and drives. This session
will help you see your audience in compelling new ways.
Transformative Business Models
Broadcasters’ core value in the community centers on its traditional
business model of serving localism and public interest and providing
news, information and entertainment to audiences. For advertisers,
broadcasters create a compelling content environment for commercial
messages and gather prospective consumers. The media ecosystem is
changing dramatically for all players and broadcasters must
transform their traditional business model to extend value
propositions for multiple revenue streams in multiple media
platforms. We offer case studies and insights into solutions and
partners who can help get you there.
Washington
Outlook
There’s a new
Administration and a Democratic-controlled Congress in town. While
you may think the policy road ahead is easy to see, there are always
surprises. These experts will help you understand the policy
landscape and its dynamics so you will get a better sense of what’s
in store for your business.
It’s The
Economy . . .
With the distinction of
turning in some of the worst economic indicators in generations, the
recession which began 18 months ago has driven industry
restructuring, lowered consumer confidence and delivered plummeting
corporate valuations. This panel of analysts will speak to the
fundamentals they see in the media industries as well as where
they’re seeing the overall economic opportunities.
Multiple
Revenue Streams from Multiple Platforms
The traditional broadcast business model provides one revenue stream
from one platform. We need to see broadcasters redefine themselves
as multiplatform providers. This panel of experts will show how to
leverage core broadcaster strengths into new and integrated media
platforms.
Bringing It
All Together
We’re bringing together some of our favorite thought leaders to help
you digest all the information and perspective we presented during
this conference. We want you to leave with a set of prescriptive
recommendations from this final panel. Whether you agree or
disagree, you will definitely find this to be a stimulating and
provocative session.
To register by phone, call (609) 921-7200 x10.
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