May 20-22, 2009
Marriott Wardman Park Hotel
Washington, DC

 
Become a Sponsor
Speaking Opportunities
Conference Pricing

Learn what sets Kelsey Group
conferences apart

Play (3:02)

A New Conference from

Media companies are dealing with the impact of advertisers shifting their spending from offline to online media. Growing demand for accountability and new audience metrics are changing the business rules of media advertising. Technologies are challenging fundamental media business models that have been successful for decades but must now be rebuilt or even discarded in favor of novel approaches.

Conditions in the financial markets are driving reductions in investments and M&A activity while increasing the cost of capital. A key question facing media companies is how they can best organize and utilize corporate assets to reduce risk, meet often aggressive EBITDA goals and still position themselves for long-term success in a capital-intensive technology-driven business.

BIA Advisory Services, LLC and The Kelsey Group believe that media companies must develop comprehensive digital strategies that embrace the implications of technology directions by having an integrated corporate vision and a roadmap to drive the business over the next decade.

Learn from case studies, proven best practices and thought leaders on these topics at “Winning Media Strategies 2009 – Battling Competitive, Economic and Market Forces,” a new conference by BIA Advisory Services.

The Kelsey Group, Inc., 600 Executive Drive, Princeton, NJ 08540-1528
Tel: (609) 921-7200 Fax: (609) 921-2112 E-Mail: tkg@kelseygroup.com
Copyright© The Kelsey Group. All Rights Reserved.