SuperMedia Debuts Relevancy-Based Search

Charles Laughlin 19 March 2010

Quietly, SuperMedia is rolling out a new approach to online search. If you look on today, you’ll notice that search results are presented differently from before. Now, Switchboard’s top results based on relevancy are plotted on a map (this might look familiar), with the remaining results pushed further down the page.

This represents the beginning of a shift from inclusion-based results to relevancy results across SuperMedia’s properties.

SuperMedia’s Robyn Rose told us earlier this week that Switchboard and often act as test beds for the SuperPages IYP mothership, so we won’t see SuperMedia switch over to relevancy until any kinks are worked out on the secondary properties. Rose didn’t commit to a timetable for launching the new approach on SuperPages.

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