Kelsey Group

MOBILE MARKET VIEW

Products & Services SalesSteve MarshallDirector of Research and Consultingemail Mobile Market View is our tracking study of mobile user behavior conducted with research partner ConStat, Inc. Mobile Market View was developed to generate broad, rich foundational research that will offer the marketplace a better understanding of how mobile usage is evolving. The study will be …

MOBILE MARKET VIEW Read More »

JiWire: Mobile Majority Will Share Location to Get a Better Deal

Home » Mobile By: Mike Boland 17 August 2011 JiWire is out with its latest Insights report, offering user behavior and survey data (n=2,000) from its location-based ad network. One of the biggest takeaways from the data-rich report is that 53 percent of its U.S. users will share their location in exchange for relevant content, including nearby deals. The numbers get even bigger if …

JiWire: Mobile Majority Will Share Location to Get a Better Deal Read More »

When Will Mobile Local Searches Eclipse Desktop?

Home » Mobile By: Mike Boland 20 April 2012 In the ongoing cycle of market forecasting, we’re once again at a half-year refresh for mobile local ad revenue projections. Though the “money slide” (literally) of the forecast is a revenue outlook, there are lots of background inputs to dissect. For example, if you segment out the portion of these …

When Will Mobile Local Searches Eclipse Desktop? Read More »

Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012, According to The Kelsey Group’s Annual Forecast

February 25, 2008 During the forecast period, global directional advertising revenues, comprising local search, print and Internet Yellow Pages, will grow to US$41.4 billion Princeton, NJ (Feb. 25, 2008) — The global advertising market grew to just over US$600 billion in 2007, according to The Kelsey Group, the leading provider of research, data and strategic analysis …

Interactive Advertising Revenues to Reach US$147 Billion Globally by 2012, According to The Kelsey Group’s Annual Forecast Read More »

9% of SMBs Currently Use Twitter to Market Their Businesses, According to BIA/Kelsey

October 21, 2009 Latest wave of BIA/Kelsey’s Local Commerce Monitor study reveals 32 percent of small-business advertisers plan to include social media in their marketing mix in the next 12 months CHANTILLY, Va. (October 21, 2009) – According to the latest wave of BIA/Kelsey’s Local Commerce Monitor study, 9 percent of small and medium-sized businesses currently use …

9% of SMBs Currently Use Twitter to Market Their Businesses, According to BIA/Kelsey Read More »

MARKETPLACES 2010: THE LOCAL VERTICAL OPPORTUNITY

  Learn About Marketplaces 2010   Marketplaces is the BIA/Kelsey conference that focuses on the fast growing opportunities in local verticals. Since we introduced Marketplaces in 2007, new social and mobile applications and functionality have dramatically changed the end game in the space. It isn’t (only) about classifieds and coupons anymore. Indeed, in some ways,  …

MARKETPLACES 2010: THE LOCAL VERTICAL OPPORTUNITY Read More »

BIA’s The Kelsey Group Forecasts U.S. Mobile Local Search Advertising Revenues to Reach $1.3B in 2013

Feb. 24, 2009 FOR IMMEDIATE RELEASE First major report from Kelsey’s new Mobile Local Media practice outlines the scope of the mobile local market opportunity and presents the firm’s five-year outlook.PRINCETON, N.J. (Feb. 24, 2009) – U.S. mobile advertising revenues (search and display) will grow to $3.1 billion in 2013, from $160 million in 2008, representing a …

BIA’s The Kelsey Group Forecasts U.S. Mobile Local Search Advertising Revenues to Reach $1.3B in 2013 Read More »